Growing up in a little town in South Wales, my obsession with storytelling felt a little…different.

I was always devouring magazines, dreaming of crafting compelling narratives and expressed myself through my love of bold fashion prints and vintage finds. That passion led me to explore fashion media styling, a foundation that now informs my approach to brand building. It also fuelled an award-winning blog, a real playground for honing my skills in engaging content creation.

That experience, combined with over twelve years in brand and marketing, has shaped everything I do. I’ve worked both agency-side and in-house, including five years at GoCompare (Future plc), leading teams on ATL media campaigns and joining the dots by shaping the brand touch points and internal culture. I've seen firsthand the power of a truly resonant story.

Since 2022, I've been working as a brand and marketing strategist and consultant, partnering with small to medium high-growth businesses in the b2b and b2c space, helping them to grow their brands, fusing strategic thinking and storytelling.

Because, whether it's a fashion spread, a blog post, a brand or marketing strategy; for me it's always about telling a compelling story.

If you're ready to elevate your brand's narrative, I’m all ears!